Who we are

At Matter Labs, we are building zkSync: a blockchain scaling solution secured purely by cutting-edge cryptography. Our mission is to scale Ethereum to billions of users, fully preserving its most valuable properties — permissionlessness, trustlessness, and resilience, — in order to protect and enhance global economic freedom.

We hold a strong opinion that zero-knowledge proofs (ZKP) are the only technology today that can achieve this goal. We are also proud to be the pioneer of the ZKP tech on Ethereum, and one of the few companies in the world with strong expertise in this field. Our contributions over the last 3 years include the first ZK rollup ever built, the first implementation of recursive ZK proofs on Ethereum, and the world’s first practical FPGA-based ZKP accelerator. Most recently, we launched a zkEVM testnet, making zkSync the first ZK rollup capable of executing native Ethereum smart contracts.

Across all hires we make at Matter Labs, regardless of role or team, we look for signals that a candidate will thrive in a culture like ours, where we value freedom, ownership mindset, and meritocracy.

Team

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Alex Gluchwski

Founder and CEO

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YOUR CHALLENGES:

We are looking to hire a Head Of Branding to drive our new brand strategy and create consistency across all we do. For the past 3 years, we have built one of the strongest brands in the web3 space. Over the past 6 months, we have been working with world-class agencies and creative directors to redefine our brand image, and are now at a stage where we require an exceptional branding mastermind to take the reins and expand upon the work that has been done while building the processes and guidelines required to ensure consistency moving forward. In this position, you will work closely with (seriously) bright and creative individuals while having the autonomy, trust, and budget to build a team and deliver outside-the-box experiences.

If you’re a self-starter & results-driven marketer, and you thrive in a fast-paced environment, this is a great opportunity to play a pivotal and career-defining role in one of the fastest-growing and highly respected companies in web3. You will have a concrete impact on the future of the business, and industry, as a whole.

To be successful as our Head of Branding you need to be about to think differently, and the right Head of Branding would have a better way to put this than ripping off Apple’s tagline. We are ideally looking for someone who understands the web3 space and culture intimately, but if you’re clearly world-class in branding without this experience we will make exceptions.

You will have a large degree of autonomy in shaping the role and day-to-day tasks.

Lead and be accountable for the vision, strategy, and results of brand positioning and campaigns, harmonizing a clear brand message across all channels, online and offline
Create an environment and process for compelling brand marketing/advertising campaigns to come to life, ensuring campaigns are on-brand, executed on-time, and optimized at different times for experience, press coverage, brand engagement, and overall sales impact
Build the marketing plan and implement key marketing, sales and customer-centric programs that will grow the customer base, improve retention and increase the lifetime value of customers
Develop and collaborate with creative leaders as well as leadership and managers in budgeting and forecasting
Inspire a visual level; refine designs; lend a critical eye to all creative, structural and technical output
Foster, inspire and build strong in-house teams whose creative and strategic product rivals that of iconic, successful passion-based brands
Responsible for the identification, vetting, and strong relationships with our key business partners, such as Branding, Marketing & Creative agencies
Committed to learning and a high level of self-awareness, humility, and curiosity
Team-building to create an engaged and high-performing marketing team
Creative and compelling communication to be an evangelist to drive positive change

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GET ONBOARD IF:

You must thrive in a complex, fast-paced, high-pressure, growth environment. You gain energy from the opportunity to be part of a fast-growing and entrepreneurial business that has humble roots with infinite growth potential
You are equally a strategist and a storyteller with a tenured and successful portfolio of building brand awareness and igniting consumer action. You have a positive track record in leading brand strategy, building new ways of working and problem solving, inspiring and influencing your team and cross-functional teams, and working with executive and board-level leaders
You are fluent in brand financials and business metrics with a strong ability to glean actionable insights from sales and performance data and apply insights towards the development of compelling marketing strategies and briefs
You are curious about customers, culture, and competitors and envision the future by identifying areas of opportunity for innovation and team development. You are keeping up with the evolving digital and social media landscape and understand what it takes to mobilize consumers in this complex media environment
You are exceptionally skilled at driving a vision across the organization, you seek to develop relationships that enable success, and you proactively and creatively lead teams through problem-solving with a positive attitude
With an entrepreneurial and founder mindset, you are a resourceful self-starter who is willing to take on tasks outside of the role with a strong work ethic and adaptability towards change
You’re not shy about sharing contrarian opinions with your team and manager (without being a jerk)

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It's great if you are:

WHY US:

You will receive highly competitive compensation and equity options. The roles are fully remote, but you are welcome to sit in one of our offices, or a co-working space of your choice. We operate in small, focused teams, with no time tracking and minimum bureaucracy. Only results matter. We will provide you with anything you need to learn, grow, and be more productive.

Working at Matter Labs it’s critically important that our goals and values (freedom, ownership mindset, and meritocracy) align. Building a potentially globally transformative product, we value diversity of thought, and believe that diversity of thought comes from diversity of backgrounds. We welcome applicants from across the spectrum of all: race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience.

Matter Labs

Head Of Branding